The swim is electric

Most people are still standing at the edge.

The firms, nonprofits, and practices already in the water are not better resourced than you. They made a decision. They built AI into their operations, automated the work their teams resented, and freed the attention that was being swallowed by administration. The gap between them and everyone else grows every quarter.

Luna Lake provides the strategy, curriculum, and senior AI leadership to get your organization in the water: thirty years of real operational experience, eight Exemplary MIT Citations, and a curriculum built for organizations with missions too important to be slowed by work that AI can handle.

Luna Lake has been building brands, running campaigns, and coordinating events since 1999. Today the agency itself runs on an agentic team: AI handles the repeatable work while human expertise stays focused on strategy, craft, and judgment. After a year of private consulting across more than 150 organizations, we built AI as Accelerant from the ground up, a curriculum grounded in MIT certification, eight Exemplary Citations, and thirty years of real operational experience. We teach clients the same model we run ourselves, and we help them get their in-house AI approach figured out before someone sells them something far more complicated than they need.

Our mission:

Bend the arc of AI toward the good.

A portion of every enrollment supports public-facing architectural education and scholarships for marginalized youth.

The arc bends when more organizations decide to get in the water.

Dive in. The swim is electric.

AI won’t replace you. Someone using AI will. Fortify your organization with a robust strategic plan that evolves along with the industry. Nurture leads. Convert sales. Attract members and deliver world-class service. Equip your staff with modernized tools to make work fun again. A dedicated Chief AI Officer commands $350,000 or more annually. Luna Lake’s Fractional AI Executive services deliver that same senior-level expertise at a fraction of the investment: no hiring overhead, no long-term commitment. We tailor a rigorous approach to your ethics, risk tolerance, and growth goals. With 8 Exemplary Citations from MIT, the guidance holds up under scrutiny.

> Learn about fractional services

Marketing and brand work has been the foundation of this practice since 1999: logos, slogans, digital and print media, public relations, and event coordination. Over 75 industry awards (including international recognition) and three decades of real client results inform every engagement. Today, AI-powered research and production support amplifies what a senior creative director like Luna Lake can deliver: faster timelines, higher output, and a consistent standard of quality. Creative vision, strategy, and final judgment remain entirely human.

> Learn about marketing services

AI as Accelerant is a hands-on curriculum for entrepreneurs, small businesses, and nonprofits ready to build AI into their operations, not just theorize about it. Built from 30 years of real business experience and grounded in MIT academic principles, it moves from foundational concepts to practical implementation: AI agents, automations, and tools your team can deploy immediately. Participants leave knowing what to automate, what to protect, and how to turn AI into a genuine competitive advantage. Available as a workshop series, corporate intensive, or keynote format.

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Luna's founder, Amber Lombardo, has built her practice across tech and marketing since 1995, expanding into national speaking and architecture-industry consulting in 2015 (AI focus since 2023), AIA National Board AI Advisory Chair and agentic builds in 2024, and MIT coursework in new industries since 2025. Ten-year AIA National speaker, four-time entrepreneurial founder, seasoned nonprofit exec who ran multifaceted organizations on a maximum of herself plus half a full-time equivalent (using AI).

Field-developed AI insight, MIT credentials in AI strategy with eight exemplary citations (including for Capstone).

Get in touch

The swim is electric

Service Portfolio

Bend the arc of AI toward the good.

AI Strategy

Marketing &

﻿Event Services

Workshops

Speaking

Community

AI as Accelerant

custom MIT-informed curriculum

Walk in stuck. Walk out with your first AI agentic staff, the right org model, and a 90-day strategy for rapid deployment.

Private & Confidential Corporate Training

City-Based Public Workshops & Seminars

Nonprofit Strategic Planning & AI Adaptations

Field developed & tested,

MIT credentialed

Trek with friends

Testimonials from the

2026 American Institute of Architects National Conference on Architecture

Technology in Architectural Practice Symposium

85% of the Symposium attendees

were eager to know more.

"Just saw you speak at AIA - best talk at the symposium, in my opinion."

J.F.

"your part was a real highlight today, thanks for the time up there"

W.R.

"Awesome presentation at the AIA TAP 2026"

N.F.

"I’m at your presentation, enjoyed your insight. I’m constantly looking for ways to use AI in my current position."

J.R.

So much to say...

I've had the privilege to address some of the most progressive thought leaders who invited me back time and time again.

Photo: American Institute of Architects 2023 Leadership Summit

Opening Plenary Session: "A Conversation with AIA Leadership," where I first spoke about the coming AI revolution and its risks and rewards

Event Services